Enterprising Traveler Turns Flight Tale into $2 Million Live Action and 2 World Record Attempts

Like millions of frequent travelers, Skylark has spent countless hours on long flights making mindless chitchat. But unlike others, he is turning his flight tale into a live action, with the aim, and a bet, to sell a $2M squarefoot.

Sounds absurd, doesn't it? At that level, a typical 1,000 foot apartment (are you sitting in one right now?) would make you a twice-billionaire! And for all you hotshot property agents: If you are tasked to sell at $2M a foot, for any property you choose, what would you do? Face the impossible or walk?

Yet $2M a foot is exactly what Skylark is selling. Even more astonishing, as someone never sold a squarefoot in his life, he might actually pull it off.

We all know that when it comes to price per foot, from a Fifth Avenue condo to a Time Square billboard to a magazine insert, it is all about the location, location, and location. But where can earth can you find a property that can fetch $2M a foot? No where, of course. So Skylark simply created his own.

With ample ambition and one creative twist, Skylark has setup the aptly named 2milliondollarsquarefoot.com, to achieve his goal. But unlike others who use the web to sell squarefoot, he is literally selling a squarefoot in the web. In essence, he has turned the site into an one squarefoot online billboard, given it a $2M price tag, and double-billed it as the world's most expensive squarefoot and most expensive billboard. The strategy: use the head-turning brand and world record attempts to tickle people’s curiosity, and drive the site into a click-magnet, so buzz-seeking advertisers will snap up the billboard, in 1/4-inch ad blocks, for 10-quarter a day.

The story of 2 Million Dollar Squarefoot began as a joke on a transpacific flight, during which Skylark was at first appalled and then intrigued and finally inspired by a fellow passenger, a hotshot property agent. In between a 12-inch ruler atop his laptop, a Google ad story, and some Merlot, Skylark suddenly realized the joke could conceivably be real. Ironically, it was the hotshot agent who turned pessimistic, and bet that it couldn’t be done.

Can anyone really sell a $2,000,000 Squarefoot, using 1/4-inch web ads, for 10-quarter a day? Already, over two dozen vendors have snapped up some fifty-plus blocks, offering everything from travel services to ringtone downloads to gift card swaps to online gaming. So, fortune building or sky dreaming? You make the call.

For more on Skylark and his quest, see http://www.2milliondollarsquarefoot.com

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Enterprising Traveler Sells ‘2 Million Dollar Squarefoot’ Online Billboard, Aims for Two World Records Enterprising traveler Skylark aims to turn a flight tale into two world records -- and a personal fortune -- by selling one square foot of online billboard, segmented into quarter-inch blocks, for $2 million total. When completely sold, the “2 Million Dollar Squarefoot” will set new world records as the most expensive billboard and the most expensive square foot.